London 'Will Do Everything To Attract Olympics Tourists'

[divingbrit]

Tourism agencies will do all they can to attract visitors to London during the olympic Games in 2012, a travel expert believes.

Branding is an element which needs to be considered, according to Jerome Touze, co-founder of Where Are You Now?, a social networking website focused on travel and lifestyle.

He suggests that making use of social media to generate publicity and engage the public is one way of running a campaign.

Mr Touze adds: "The tourism boards like VisitBritain will do everything they can to make sure Britain is at the forefront of tourism to the other nations."

According to a survey conducted by Where Are You Now? which investigated the potential tourism to be generated by the London Olympics, 38 per cent of people said high costs will be the main factor that will deter people from visiting London during the Olympics.

Just over half of respondents indicated a belief that London will do a good job of keeping them informed about plans and progress of staging the sporting event.