BMW signs up as London 2012 Olympic sponsor

[divingbrit]

BMW has signed up as the latest top-tier domestic sponsor of the 2012 London Olympics.

The German carmaker was unveiled Wednesday as the official automotive sponsor of the games in a deal worth an estimated $67 million in cash and services.

London organizers said BMW will provide about 4,000 vehicles to transport athletes, officials and other members of the Olympic community.

BMW becomes the seventh top-level sponsor and 24th overall of the games.

The deal brings London's total revenues so far from domestic sponsors to nearly $1 billion. The overall target is $1.17 billion.


Associated Press

[Bernardcraig20]

Thanks for keeping the updates!

[man1920]

Wow! that was really nice. I am sure the 2012 Olympics will be very successful.

[dadsbarmy]

Originally Posted by divingbrit

BMW has signed up as the latest top-tier domestic sponsor of the 2012 London Olympics.

The German carmaker was unveiled Wednesday as the official automotive sponsor of the games in a deal worth an estimated $67 million in cash and services.

London organizers said BMW will provide about 4,000 vehicles to transport athletes, officials and other members of the Olympic community.

BMW becomes the seventh top-level sponsor and 24th overall of the games.

The deal brings London's total revenues so far from domestic sponsors to nearly $1 billion. The overall target is $1.17 billion.


Associated Press

Who will be the drivers of these vehicles, will they be recruited from the pool of registered Private Hire Drivers, and who will be paying them, the passengers or BMW.
Or will these be "volunteer drivers" and if so will they have had full CRB checks