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VisitLondon appoints Steak |
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London 2012 Olympics Enthusiast
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Posts: 10,400
Join Date: Jul 2005
Location: United Kingdom
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VisitLondon appoints Steak19th December 2008, 09:28VisitLondon has appointed Steak to handle its search engine optimisation, to raise the profile of the capital in the run up to the London 2012 Olympics.
As part of Visit London’s wider brief to market the capital to leisure and business visitors, Steak has been tasked with optimising off-site activity to drive traffic to Visit London’s website. The digital agency will initially carry out research to highlight which keywords are most effective before recommending terms to increase levels of traffic. Keywords will then be mapped to Visit London’s website ensuring that the most relevant landing pages are served to users clicking through and opening up the potential for further on-page optimisation techniques to be applied. In addition, the link building campaign will be designed to increase general brand awareness of Visit London within search results. Visit London digital marketing and user experience manager says: “We’re looking forward to working with Steak to take our natural search activity to the next level. Steak understood our requirements from the outset and put forward a compelling strategy for putting our wider marketing objectives into practice online.” Source By Sara Kimberley www.precisionmarketing.co.uk London 2012 Olympics news forum & remember to bookmark the site if you like it 
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